Flexing the Post Muscle

I decided I’m going to do a webinar. Kris from my mastermind group has convinced me webinars are a great way to grow your list and get some new clients.

I have good content in my brain and a ton of experiences worth sharing from the last 4 months of shifting my business from traditional video production to off-the-shelf video solutions like Edit Video Calls.

So I spun up the signup page on Convertkit and have been reaching out inviting people to come to my live training.

I invited people on some communications and nonprofit listservs with a few thousand people each.

So I wrote a good post and as my finger reaches the trackpad…

… I get this sense of dread and guilt and uncertainty

… IT’S RIDICULOUS!

And it’s not imposter syndrome because I know I’m good at what I do and the webinar will be super valuable!

That feeling of “maybe I shouldn’t post this…” is real for me.

(I haven’t written a single word of the webinar yet so that’s part of it…)

But I’m trying to get better at this!

Enter Elizabeth Goddard

I found Elizabeth Goddard looking for some help with Convertkit. As I clicked around her site I kept seeing the same picture of her in a giraffe onesie all over the place… I was like, “Hmm really? She’s not for me.”

But her writing and business advice is just… really damn good!

So I came for the code samples and stayed for the great business advice.

I got an email for her last week with a lead magnet video called “How to Create and Sell Something Before You’re Ready” which I watched most of.

“If you never actually launch your ideas, you don’t help the people you’re meant to help.”

Damn…

“…struggling through months and months of planning, self-doubt, overthinking all my emails, and secretly worrying that all this work won’t lead anywhere.”

UGHHHH…

Ultimately I decided I don’t need to buy yet another course. But the sentiment was SPOT ON.

I’m already getting better at this. Edit Video Calls was spun up in about 5 weeks in direct response to what people were telling me about what they needed. It’s my pandemic response and I’m moving quickly.

But I need to tell more people about it, FASTER.

I now have Elizabeth’s voice in my head as I go around the internet finding people I don’t know and saying “Hi! I know stuff! You should listen to me!”

I just have to keep telling myself “if I’m not sharing everything I know with people that need to hear it, then I’m doing myself AND them a disservice.”

So I’m doing my webinar.

I’m staying active on social media.

I’m flexing my Post Muscle.

I have to share everything I know, all the time. And be unapologetic about it.

And the more I do it, the more comfortable I’ll be clicking POST.